It will be a sweet comeback for Hostess next month.
The company, which went bankrupt last year and sold off its brands, is bringing back its popular snack cakes like Twinkies, CupCakes, Ding Dongs and Donettes on July 15.
In fact, the new boxes will bear the tag line, “The Sweetest Comeback in the History of Ever.” And the website has a countdown clock.
But the question remains: will the Twinkies and Ding Dongs taste the same?
Because if they don’t, what’s the point?
I wasn’t convinced the last time I ate a Twinkie it was the same as the ones I grew up with.
There was something different, though I couldn’t place it. Maybe it wasn’t sweet enough. Or maybe they were smaller. I couldn’t place it, but I knew it didn’t taste the same.
And I didn’t like it.
I don’t understand why companies change formulas that were working for them, formulas that had made them successful. Does anyone remember New Coke? That was a disaster — and one Hostess should review before launching its beloved products.
What do you think?