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Super Bowl audience was the real winner

By Catherine Toth Fox • February 4, 2013 • Musings, The Daily Dish

o-BUDWEISER-CLYDESDALES-SUPER-BOWL-facebook

Millions of people around the world watched one of the most exciting Super Bowl games — at least in the second half — I can remember.

And though Ravens are celebrating today — Baltimore edged out San Francisco, 34-31 — the real winner was audience sitting at home.

While we were stuffing our faces with hot dogs and seven-layer dips, we were entertained right from the start: the emotional rendition of “America the Beautiful” by Jennifer Hudson and — hold back those tears — the Newtown, Conn. school chorus just two months after the tragedy at Sandy Hook Elementary School; Alicia Keyes singing (and playing piano because yeah, she’s that talented) the national anthem; and the highly anticipated halftime show with Beyonce who promised at a press conference that “I will absolutely be singing live.”

Then, of course, there were the commercials.

I’ll be honest, I didn’t stayed glued to the TV during every commercial break. But I did manage to catch a few that I really liked — and a lot I didn’t. Taco Bell was memorable with its geriatric “Live Mas” spot; Go Daddy tried to merge sexy and smart, but that only made audiences gag.

Still, that’s what makes the Super Bowl so much fun to watch (or not watch) every year.

Here are some of my favorites:

https://youtu.be/KgmhhVCLgM8
Comedienne Amy Poehler can do no wrong, and she proves that in this Best Buy commercial.

https://youtu.be/3jEU7yd4yuI
“Don’t Tell” by Hyundai. This made me want to have parents like these!

https://youtu.be/5ae7E8J7h7Y
How can you go wrong with funnymen Seth Rogan and Paul Rudd? They made this Samsung commercial.

https://youtu.be/YoOfBVraMNw
“Dude, you got Montana on your shirt.” New catchline of the year. Plus, I’m biased, being a huge Joe Montana fan. (Was hoping for the cameo). The ending on this was priceless.

https://youtu.be/4pmiPO4ezMc
The tag was great: “You can’t have football without the hut.” Clever. And I love that these videos were submitted by fans.

https://youtu.be/o2prAccclXs
The clear sentimental favorite, “Brotherhood” by Budweiser hit you at that emotional level. Loved it.

https://youtu.be/ANhmS6QLd5Q
This Audi spot was a hit among fans BEFORE the Super Bowl — and I can see why. Not my all-time favorite, but still it leaves an impression (and a mark).

Your picks?

Amy PoehlerAudiBest BuyBeyonceBudweisercommercialsGo DaddyHawaiiHyundaiJennifer HudsonPaul RuddPizza HutSamsungSeth Rogansuper bowlSuper Bowl commercialsTaco BellTV
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About the Author

Catherine Toth Fox

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17 Comments

  • Reply M February 4, 2013 at 6:35 am

    Guud morning Cat!
    I didn’t pay too much attention to the commercials so I don’t have a pick. The first half wasn’t to exciting unless you were a Baltimore fan. I wanted a close game from the start but I enjoyed the come back by the niners. I guess they needed that power outage to regroup. The best part was that I watched it from the comfort of my home and had lots of poke and sashimi to grind.

    • Reply Catherine Toth February 7, 2013 at 8:54 pm

      I agree about the first half. Yawn. But I’m a 49ers fan, so you can imagine my disappointment in the fourth quarter. AGH!

  • Reply Annoddah Dave February 4, 2013 at 6:50 am

    CAT: I liked the Doritos commercial with the “old folks”…I have a chance!

    • Reply M February 4, 2013 at 7:18 am

      I remember seeing that one and it was funny.

  • Reply EdW February 4, 2013 at 7:59 am

    Ravens won in another tight game, asprin does work.
    Favorite ads, The Farmerw/Paul Harvey for Dodge and the Clydesdales

    • Reply Catherine Toth February 7, 2013 at 8:54 pm

      I thought the Dodge commercial was good but long. Maybe a bit too long. But the sentiment was there, for sure.

  • Reply Gavin February 4, 2013 at 8:12 am

    That Dodge commercial totally sold me on buying a farmer.

    • Reply Catherine Toth February 7, 2013 at 8:53 pm

      LOL 😀

  • Reply Emily February 4, 2013 at 10:47 am

    Maybe it’s the Oklahoma in me, but I loved the revival of Paul Harvey’s “So God Made a Farmer” speech (Paul Harvey is from Oklahoma! And spent time in Hawaii covering the Pacific Fleet!). But I think Dodge counted on an audience with a long attention span and low BAC, because while trucks flashed in a slide show through the ad, they blended with random farm equipment and were lost to the narrative. So until you saw the Ram logo at the end, you had no idea who the ad was for. I also think that the fact the Budweiser commercial with the colt aired before this one allowed the story line to resonate with a wider audience (“. . stay up all night with a colt. . .”)

    https://www.youtube.com/watch?v=AMpZ0TGjbWE

    • Reply Catherine Toth February 7, 2013 at 8:53 pm

      Paul Harvey’s commercial was quite good, I must say. But it was looooooooooooong. Too long.

      And you know how I felt about the Beyonce halftime show! LOL

  • Reply WildOscar February 4, 2013 at 11:31 am

    Didn’t “see” the game, so not the commercials either. No cable/satelite, and CBS broadcast doesn’t reach me. Thank you for posting your fav commercials.

    Listened to the game on radio, and got a bunch of things done around the house while it was going on. Would have been nice to view the last few minutes.

    • Reply Catherine Toth February 7, 2013 at 8:52 pm

      WHAT? No cable? How do you survive???

  • Reply Annoddah Dave February 4, 2013 at 12:06 pm

    CAT: I stand corrected…it was a Taco Bell…but they do feature the Dorito taco shells.

    • Reply Catherine Toth February 7, 2013 at 8:52 pm

      Have you tried those? So good!

  • Reply David Jackson February 4, 2013 at 1:49 pm

    Loved the Bud commercial, makes me think of my son when he is out of town. Just can’t wait to see him come home. Samsung was weak, didn’t like it. Liked the Audi commercial, definitely a guy’s commercial. But if it were me the other guy would look worse and I’d be driving an Aventador.

    • Reply Catherine Toth February 7, 2013 at 8:52 pm

      You didn’t like Samsung? How come???

      • Reply David Jackson February 8, 2013 at 4:10 am

        It was too much about the actors etc and not enough about the product…and it was a bit long.

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About Me

About Me
Born and raised on O‘ahu, Hawaiʻi, Catherine Toth Fox has been chronicling her adventures in her blog, The Cat Dish, for more than a decade. She worked as a newspaper reporter in Hawai‘i for 10 years and continues to freelance—in between teaching journalism, hitting the surf and eating everything in sight—for national and local print and online publications. She’s currently the editor of HAWAIʻI Magazine.

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