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Today’s WTF: French lingerie for girls?

By Catherine Toth Fox • August 18, 2011 • Musings, The Daily Dish

Every so often a segment on NBC’s “Today” grabs my attention enough where I’ll actually sit through it.

(The morning show hasn’t been the same since Meredith Vieira left.)

Anyway, the segment was about a new French lingerie line geared toward girls age 4 to 12.

And let me tell you, I was disturbed.

It wasn’t so much that this company was making pretty undergarments and loungewear for girls and teens. What’s disturbing was how Jour Apres Lunes showcased these young models. They’ve got big, teased hair; they’re wearing pearls over their bras. I’ll be honest, it borderlines child pornography. At the very least, it suggests that.

And why? Why in the world do we need to sell push-up bras — thank you, Abercrombie & Fitch — and slutty outfits to little girls? What’s the end result? Money? A second home in the Hamptons?

And it’s not like Jour Apres Lunes is the first company to do this. Turns out, according to a recent study that looked at websites of 15 retailers, one-third of the clothes marketed to tween girls are sexualized. I’m talking T-shirts with suggestive words, leopard-print bikinis, skin-tight jeans.

Honestly, this is ridiculous. The hyper-sexualizing of young girls — and boys, too — has got to stop. This does nothing for the betterment of our society or the advancement of our culture. Nothing. We’re just giving yet another outlet for disturbed pedophiles and another reason for females to feel less satisfied with their bodies.

Great. Like we needed that.

Abercrombie & FitchcontroversyFrench lingeriegirlsHawaiiJours Apres Lunestoo sexy
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Catherine Toth Fox

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8 Comments

  • Reply Eric August 18, 2011 at 2:24 pm

    Unfortunately, the only way to change behavior at these retailers is for people to simply not buy their products.

  • Reply David Jackson August 18, 2011 at 8:41 pm

    Good grief… some things should be sacred.

  • Reply oldshoes August 18, 2011 at 10:54 pm

    i dont believe anything from NBC

  • Reply Terence August 18, 2011 at 11:22 pm

    makes me sick! I’ve worked in child care over 20+ yrs. and this just drives me nuts… WTF.

  • Reply jaydee August 19, 2011 at 3:44 am

    Disturbing.

  • Reply bumper August 19, 2011 at 8:32 am

    Yuck. I have to wonder how many of those ad execs or designers have children (and actually raise them) themselves. What happened to soceity protecting and honoring its innocent youth? As if they don’t grow up and face the real world too soon anyway.

    It’s not art, it’s not fashion; it’s just trash.

  • Reply WildeOscar August 19, 2011 at 8:52 am

    I don’t know how widely popular things like this are, but we do seem to have too much money and too much time on our hands. I agree; it is disturbing.

    If a store sells stuff like this, on a rack or on a shelf visible only to people who are looking to buy underwear, I don’t much care what they sell. The glitzy modeling and advertising of it is the problem.

    I have a daughter who is 15, and my wife pays for her clothes, and does her laundry, so her sense prevails in such matters. I’m sure she wouldn’t have gone for stuff like this when our daughter was 5 or 11.

  • Reply M August 19, 2011 at 2:39 pm

    WRONG!

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About Me

About Me
Born and raised on O‘ahu, Hawaiʻi, Catherine Toth Fox has been chronicling her adventures in her blog, The Cat Dish, for more than a decade. She worked as a newspaper reporter in Hawai‘i for 10 years and continues to freelance—in between teaching journalism, hitting the surf and eating everything in sight—for national and local print and online publications. She’s currently the editor of HAWAIʻI Magazine.

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