Every so often a segment on NBC’s “Today” grabs my attention enough where I’ll actually sit through it.
(The morning show hasn’t been the same since Meredith Vieira left.)
And let me tell you, I was disturbed.
It wasn’t so much that this company was making pretty undergarments and loungewear for girls and teens. What’s disturbing was how Jour Apres Lunes showcased these young models. They’ve got big, teased hair; they’re wearing pearls over their bras. I’ll be honest, it borderlines child pornography. At the very least, it suggests that.
And why? Why in the world do we need to sell push-up bras — thank you, Abercrombie & Fitch — and slutty outfits to little girls? What’s the end result? Money? A second home in the Hamptons?
And it’s not like Jour Apres Lunes is the first company to do this. Turns out, according to a recent study that looked at websites of 15 retailers, one-third of the clothes marketed to tween girls are sexualized. I’m talking T-shirts with suggestive words, leopard-print bikinis, skin-tight jeans.
Honestly, this is ridiculous. The hyper-sexualizing of young girls — and boys, too — has got to stop. This does nothing for the betterment of our society or the advancement of our culture. Nothing. We’re just giving yet another outlet for disturbed pedophiles and another reason for females to feel less satisfied with their bodies.
Great. Like we needed that.