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#FUUD: Via Gelato in Kaimuki

By Catherine Toth Fox • May 2, 2014 • Food, Videos

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Two years ago I met Melissa Bow, a former physical therapist who had come back home to Oahu after living in New York City to make gelato.

She wanted to do something she loved — and, incidentally, she loved gelato.

So she decided to start a gelato company, first selling hand-crafted gelato using local ingredients from a food truck with the goal of ultimately opening her own brick-and-mortar shop.

Well, back in March, she did just that, opening Via Gelato in the space vacated by the (beloved) Covenant Books and Coffee on 12th Avenue.

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The cute storefront on 12th Avenue in Kaimuki.

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And yes, it serves more than just gelato!

It’s hard to admit that I hadn’t been there when it opened. This was about the time I had gotten really sick, and I just wasn’t getting around — or eating — as much as I had wanted to. So I put this visit on hold.

Then the other day, I get a text from Melissa, asking if we could meet up for pedis.

Uh, yeah, of course.

Except as soon as I got to the nail salon, she texted and said she had to work at the shop. Which wasn’t actually a bad thing for me since it gave me an excuse to hang out with her and her gelato.

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Inside the shop.

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There’s Melissa Bow, serving her happy customers.

I was surprised that on a Wednesday afternoon, just after lunch, the place was hopping. It wasn’t packed the way it often is at night — I see photos on Instagram all the time — but there was a steady stream of customers coming in, seeking out her unique flavors like green tea with Oreos (shown at the top), black cherry salted pecan brittle, tiramisu, coconut black sesame, and milk tea.

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The flavors available that day. She offers about a dozen flavors every day — and they change!

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Here’s the affogato, an Italian favorite. It’s a scoop of vanilla gelato topped with a shot of hot espresso.

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And here are Bow’s famous handmade waffles cones. The smell, alone, will make you want to buy gelato.

Bow raised about $8,000 on Indiegogo to help fund this new permanent space. It’s so big, though, she can’t just do gelato. So she offers espresso and sandwiches — and tons of space to spread out and kick back with friends.

I just wanted to eat gelato!

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Here’s the stracciatella, or chocolate chip gelato.

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And here’s one of my favorite combos: strawberry with Bow’s Fierce Chocolate.

So if you haven’t been, go. And if you’ve already been, go again. You can never eat too much gelato!


Here’s the first #CatChat I did with Bow back in 2012!


And here’s the second video we shot when she got her food truck.

Via Gelato, 1142 12th Ave. in Kaimuki. Phone: (808) 732-2800.

12th AvenueCovenant BooksCovenant Books and CoffeeFoodfuudgelatoIndiegogoKaimukiMelissa BowVia Gelato
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About the Author

Catherine Toth Fox

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6 Comments

  • Reply M May 2, 2014 at 12:25 pm

    Hello Cat,

    Got to check this place out.

    • Reply Catherine Toth May 2, 2014 at 3:21 pm

      You’ll love her unusual flavors. GO and tell me how you like it!

  • Reply Annoddah Dave May 2, 2014 at 3:02 pm

    CAT: Wondered about Covenant. Saw this from afar and thanks for checking it out.

    • Reply Catherine Toth May 2, 2014 at 3:21 pm

      You GOTTA go! You will love it, trust me!

  • Reply 808pooh May 2, 2014 at 9:50 pm

    Viagelato! mmm! yes very good gelato always so busy but Melissa always brightens the experience. The space is adds so much brightness to the surrounding businesses. But for the best selection you have to go early…just like when she had the truck gotta go early! All in all it’s a place i tend to go at least 2x a week.

  • Reply Dennis May 4, 2014 at 1:41 am

    Alright!!!! I love gelato!! Heading there next week. I’m heading to Lost wages tomorrow. Thanks for the input!!!

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About Me

About Me
Born and raised on O‘ahu, Hawaiʻi, Catherine Toth Fox has been chronicling her adventures in her blog, The Cat Dish, for more than a decade. She worked as a newspaper reporter in Hawai‘i for 10 years and continues to freelance—in between teaching journalism, hitting the surf and eating everything in sight—for national and local print and online publications. She’s currently the editor of HAWAIʻI Magazine.

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