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Dogs earned MPV honors for Super Bowl ads

By Catherine Toth Fox • February 6, 2012 • Musings, The Daily Dish

Don’t get me wrong, I love football.

But I’m not always that interested in the matchup for Super Bowl.

And like some of the more than 100 million people who tuned in to watch the New York Giants best the New England Patriots, 21-17, last night, I was more interested in the commercials.

Except I was completely disappointed.

Nothing really funny. Not much stood out. And let’s be honest, the dogs outshined every human on screen, including Victoria’s Secret model Adriana Lima, who showed up in two commercials (Teleflora and Kia.)

Easily, my favorite commercial was Volkswagen, which had to one-up its memorable (and viral) Super Bowl ad last year featuring a young boy imitating Darth Vader. The German auto company ditched the Star Wars theme (sort of) and replaced the boy with an overweight dog. And it was magic:

https://www.youtube.com/watch?v=0-9EYFJ4Clo
This ad has already been seen by 5.2 million viewers online

Another canine star was featured in the low-budget Doritos commercial involving a missing cat and a very convincing bag of chips:

https://www.youtube.com/watch?v=STb6ZSo5CPw

So what did you think about the Super Bowl commercials? Better than last year? Better than the game? Better than Madonna’s half-time performance? You tell me!

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About the Author

Catherine Toth Fox

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5 Comments

  • Reply Dania February 6, 2012 at 9:14 am

    The dog (animals) won hands down. But must admit I got misty eyed with Clint Eastwood’s ad for America? Or was it Dodge? Nothing really funny except when I spilled my beer on freshly cleaned carpet and my dog tried to clean it up. Madonna gives this older woman hope. My advice take off the boots and really show us you can dance.

  • Reply jaydee February 6, 2012 at 11:11 am

    The dog commercial was good but c’mon, one can never get enough of Adriana Lima. lol

    No comment on Madonna. :>p

  • Reply M February 7, 2012 at 7:06 am

    Hello Cat!
    I didn’t watch the super bowl, I went to the beach to standup paddle because I knew the beach would be empty and it was. I had the whole beach and ocean to myself and I had a great time,

  • Reply Annoddah Dave February 7, 2012 at 3:43 pm

    CAT: Ads were not particularly distinctive. So was Madonna. The football game was exciting enough.

  • Reply Ken February 7, 2012 at 9:00 pm

    I liked the Clint Eastwood ad. The theme of working together for the common good shows that the Aloha spirit isn’t only found in Hawaii.

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About Me

About Me
Born and raised on O‘ahu, Hawaiʻi, Catherine Toth Fox has been chronicling her adventures in her blog, The Cat Dish, for more than a decade. She worked as a newspaper reporter in Hawai‘i for 10 years and continues to freelance—in between teaching journalism, hitting the surf and eating everything in sight—for national and local print and online publications. She’s currently the editor of HAWAIʻI Magazine.

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