You hear it all the time.
Women who are stressed hit the malls in search for some kind of emotional relief — in the form of designer handbags, useless kitchen gadgets and uncomfortable shoes they’re never wear.
It’s called retail therapy — and if it works, I need it.
Retail therapy is shopping with the purpose of lifting your mood, making you feel better about a bad situation. It’s what drives people who have just lost their jobs or got notice of a pay cut to spend the money they should be saving in order to feel better — then later, worse — about their lives.
It’s a short-term mood-lifter, usually followed by the inevitable downer after realizing that you just spent $400 on anti-aging skin care products at Sephora.
I wonder if I’ve been experiencing the euphoria of retail therapy lately.
I don’t have a ton of gifts to buy this Christmas — but I’ve been spending an awful lot of time at the mall these days. And instead of just shopping for the people on my list, I’ve noticed that I’ve been tossing in a little something for me, too. A bag here, a tank top there. What’s going on?
This is the first Christmas that I can honestly say has stressed me out. And I’m not sure why. I’m not working any harder, I don’t have any more bills than last year, and my Christmas gift list hasn’t grown in years. So what’s eating at me?
I wonder if what I’m feeling is a heaviness that has been lingering for awhile now. People — including friends and my younger sister — have lost jobs to layoffs and cutbacks (and, in some cases, entire companies closing down). Other friends have taken substantial pay cuts, some in the form of furloughs. Couples are breaking up. I’ve been to more funerals than weddings. And I don’t know a single person who doesn’t wish they had more free time to do something they love.
Can a Coach bag fix this?
Now I’m not usually such a downer. In fact, this is downright uncharacteristic of me. But I can shake this heaviness I feel — and instead of grabbing for the nearest bag of chips or frosted animal cookies (been there, done that), I’ve been going to the mall.
Part of it is that malls seem like happy places, where you’re most often greeted with a smile and a friendly, “Hello.” People are thrilled to find deals, to cross names off their lists, to get an extra discount after using your Macy’s card. (That’s definitely a cheap thrill of mine!) The malls have been a nice refuge from the rest of the world for me.
So why not buy something while I’m at it, right?
— Catherine Toth is a Nonstop blogger may not need retail therapy. But she needs something — and STAT.
4 Comments
Well Cat hopefully you weren’t at Ala Moana Center the past few days. Some of the retailers are going to have to play catch up and I’m hinting at a MAJOR RETAILER on the extreme DH end of the mall.
I guess you can say that shopping is a relief for some people. It’ll all depend on the type of store you’re in. If you want something then you’ll find a way to justify it. Some people can stay for hours in a leather goods store and others are quite contented in an electronics store.
You’re also noticing the cheerfulness of the staff and maybe even customers as you shop. From my point of view your observation tells me that you’re not there only to shop but to see how other people are doing during the economic struggle.
Best wishes to you while you walk the different malls visiting store after store. I hope you find what you’re looking for.
Whew, thanks Cat- good to know I’m not alone about falling under the “spell” when shopping at Sephora for me or for a gift!
reams have been written about the ‘holiday season’ depression that so many people experience every year. my take is that, as we age we see times of joy through the other end of the telescope. a patina of bittersweetness settles on the world. when we’re young we can celebrate with abandon because we’re indestructible. – John Mills said: ‘it’s life. and right now it makes you laugh, but someday it’ll make you bloody cry.’
oh, great! now i’ve talked myself into a blue funk. i’m going to the malll. who’s with me?
I don’t really believe in the retail therapy, I mean don’t get me wrong, I love a good bargain, and I do enjoy splurging on myself every once in a while. I don’t know what it is, this Holiday season, we haven’t really bought very many gifts, other than household necessities (new vacuum, hedge trimmer, living room furniture) we have some major home renovations that need to be taken care of soon, and I just bought myself a new laptop… still though, with all that going on, and the lack of gifts under my tree, I feel fulfilled, and cheerful, maybe it’s because I know that my dad is home w/ us this season, (he was in hospital last year) we’re together, and for the most part, we’re smiling. I guess, in 28 years, I’ve finally realized that Christmas doesn’t have to be about material gifts, the newest ipad, or video game or whatever, it’s about spending time, (even if that time is spent mopping a flooded kitchen) together with those whom we love. And that, is why my heart is full this Christmas… but a new pair of Nikes sure wouldn’t hurt. ;o)